Miami, FL – Drew Estate announced today that the Liga Privada Único Serie Ratzilla would be launched as a limited holiday release to retailers participating in Drew Estate’s Drew Diplomat Retailer Program.
Retailers who participate in the Drew Diplomat program are given priority allocations on new cigar releases, limited editions, and commemorative cigars and products. Diplomat retailers are also granted access to Drew Estate’s boutique brands, including Liga Privada and Herrera Estelí. In addition, Drew Diplomat retailers receive seasonal releases such as the Ratzilla, and receive priority incentives for in-store events and promotions.
Prior to this formal release, the Liga Privada Único Serie Ratzilla was handed out to a few friends at the IPCPR tradeshow in 2011, and then introduced at Casa de Montecristo in Chicago in 2012 with an extremely limited production of 50 12-ct bundles.
The Liga Privada Único Serie Ratzilla, produced at La Gran Fabrica Drew Estate in Estelí, Nicaragua, features a Connecticut River Valley Stalk Cut & Cured Sun Grown Habano Wrapper, a Plantation Grown Brazilian Mata Fina Binder, and Nicaraguan and Honduran Fillers.
Jonathan Drew, speaking from Hopkinsville, Kentucky, stated: “We are excited that the Ratzilla is the first Drew Diplomat Retailer Holiday Seasonal Release. The Liga Privada Único Serie Ratzilla is the next logical progression in the Dirty Rat legacy.”
When reached for comment at the Drew Estate offices in Miami, FL, Rich Cutler, VP of Global Sales at Drew Estate, said that, “we placed the order with our Production Team at Drew Estate almost a year ago when we were preparing the Drew Diplomat Retailer Program. We’re so glad they’ve become ready just in time for the holidays. We hope everyone has a wonderful holiday season and enjoys these cigars with family and friends.”
To view a list of Drew Diplomat Retailers who will be receiving the Ratzilla, visit http://drewestate.com/ddrp.