Drew Estate debuts new initiative to its complete brand portfolio with a series of 4×32 products in 10-count tins to be displayed in Drew Estate’s booth (Booth #2608) at the IPCPR Convention and Tradeshow, held July 10 – 14, 2017 in Las Vegas, Nevada.
The 4×32 initiative debuts for the following brands:
ACID Krush Blue Connecticut (4×32) MSRP $110.00/50ct Sleeve
ACID Krush Red Cameroon (4×32) MSRP $110.00/50ct Sleeve
ACID Krush Gold Sumatra (4×32) MSRP $110.00/50ct Sleeve
ACID Krush Morado Maduro (4×32) MSRP $110.00/50ct Sleeve
ACID Krush Candela (4×32) MSRP $110.00/50ct Sleeve
Liga Privada No. 9 “Coronet” (4×32) MSRP $125.00/50ct Sleeve (DDRP Exclusive)
Liga Privada T52 “Coronet” (4×32) MSRP $125.00/50ct Sleeve (DDRP Exclusive)
Tabak Especial “Cafecita Dulce” (4×32) MSRP $110.00/50ct Sleeve
Tabak Especial “Cafecita Negra” (4×32) MSRP $110.00/50ct Sleeve
Undercrown Maduro “Coronet” (4×32) MSRP $110.00/50ct Sleeve
Undercrown Shade “Coronet” (4×32) MSRP $110.00/50ct Sleeve
Herrera Estelí “Club” (4×32) MSRP $110.00/50ct Sleeve
Herrera Estelí Norteño “Club” (4×32) MSRP $110.00/50ct Sleeve
Kentucky Fire Cured “Ponies” (4×32) MSRP $110.00/50ct Sleeve
Larutan “Dirties” (4×32) MSRP $110.00/50ct Sleeve
If you’ve lived in New York City than you are familiar with the Water Towers gracing the top of nearly every building. They are a fixture to the skyline, but often overlooked by visitors but are an optical canvas for many urban artists making their mark on the world. Escaping to the rooftops for a quick smoke under a water tower is in our DNA, away from prying eyes and with a view that is worth a trillion bucks.
Drew Estate created a 6-foot tall Water Tower retail merchandising display with a limited initial production run of 250 units. The custom display has configurable wire racks designed to hold 27 sleeves of 4×32 tins. The Drew Estate Water Tower is modular and allows retailers flexibility in displaying options and placement. It also features storage underneath for additional inventory. In addition, Drew Estate created two options of custom countertop display, which holds nine sleeves of 4×32 tins.
From his Wynwood Safehouse, Jonathan Drew Founder and President of Drew Estate, “I remember looking out at the skyline of New York when we were based in DUMBO Brooklyn and seeing the Water Towers, something so constant in my daily life, yet so overlooked. I presented to the Drew Estate Marketing Team the concept of creating today’s modern day wooden indian to disrupt the typical tin racks behind the counter and provide the brick & mortar retailer an additional point of visibility for a high velocity product.”
In addition to these merchandising solutions, Drew Estate is unveiling the Drew Estate 4×32 Rebate Program to Retailers across the United States. Qualifying retailers have the opportunity to receive an annual incentive rebate on all 4×32 direct purchases provided they meet facing and volume requirements. This rebate is in addition to the annual rebate that Drew Diplomat Retailers receive on 4 x 32 products.
Two-way Humidity Control means the same thing to us today as it did when we patented the packaged version 20 years ago: The ability to add and/or remove moisture and still maintain a specific Relative Humidity (RH). It means acting on the environment instead of being at the mercy of it. It means specificity, reliability and predictability.
But recently the term 2-way humidity “control” (or regulate) has been dumbed down to include the crude releasing or absorbing of moisture, whether the contents of your container needs it or not.
Think of your remote control. Would you be happy to punch in “62” and the TV goes to 80? No, you’d chuck the remote out a window with no concern whether it was open. If you set your thermostat to 68 in the summer but the furnace fires up, you’d make a thermostat-sized hole in your wall. And if you set your cruise control to 65 but you end up getting a ticket going 90, you’ll be cursing your car when you write out that fat citation check. All those examples are analogs to what you get from non-Boveda 2-way humidity “control”.
What’s the not-secret ingredient only Boveda has patented to provide precision humidity control?
Salt. Science has known for 100’s of years that a saturated salt solution is the only way to provide the capacity to add and/or remove moisture and still maintain the specific intended RH. Boveda patented the packaged version of that science. Without salt, any humidity “control” only has a starting RH that changes wildly as soon as it gives up or absorbs water. That’s not specific, reliable or predictable.
Boveda’s natural, food-grade salts are the brains that know when to absorb and when to release purified water vapor. It’s why you’ll only find Boveda in the cigar boxes of leading cigar makers and the packaging of the biggest cannabis brands. Boveda means precision.