Viva República, Inc. and Miami Cigar Co. are pleased to announce an exclusive distribution agreement effective April 1st 2014. Miami Cigar will sell and distribute all Viva República lines in the United States.
In addition to the brand joining Miami Cigar’s premium product offerings, the brand creator, Jason Holly, is joining the Miami Cigar team. He will concentrate on developing existing brands and work on creating new projects, while visiting accounts nationally for events and sales support. When questioned about the acquisition Jason Wood, VP of Miami Cigar, had this to say, “We plan to increase our emphasis on traditional channels,” he said, “It is time for the cigar industry to see the new Miami Cigar, the addition of (Jason) Holly is exactly what we needed to get a jump start to our 25th Anniversary campaign.”
Founded by Nestor and Mariana Miranda in 1989 the Company is celebrating its 25th year in business. “We are proud to be adding a growing new brand in the same year we are celebrating our 25th Anniversary,” said Miranda, “Even after two-plus decades and millions upon millions of cigars, we’re not ready to slow down.”
“I was thoroughly impressed with the Miranda’s and Jason Wood,” said Holly, who attended Harvard University, “We share similar values, key relationships and both see enhanced growth potential resulting from our complementary skills and resources.”
“I am proud to have Viva República in the Miami Cigar family of lines we distribute.” said Wood. “In adding Holly we bring on another valuable team member, who has seen the industry from the traditional retailer’s eye. He is highly creative and can add to our strategy immensely.” When asked about future Viva República releases Holly said he would continue to rely solely on León’s factory. “It’s home. The factory is modern and well run, boasts a fantastic tobacco inventory and is owned by a great friend,” Holly said.
With the pending release of the Nestor Miranda Collection, the addition of Viva República and plans to enhance its sales mechanisms, Miami Cigar could be in for one of its most exciting years since its founding. “We have spent some serious time evaluating our practices and look forward to implementing positive changes that will enhance our brand identity,” said Wood.
