Drew Estate announced today that Willy Herrera will become the “Master Blender” of Drew Estate, effective immediately. Herrera was originally recruited by Drew Estate
to create a signature brand illustrating his Cuban heritage and “Cubanesque” blending style. After working with him over the past three years in Nicaragua, Drew Estate determined he was suited to lead their blending team. This represents a major change for Drew Estate, marking the first occasion where someone of Cuban descent has held a top-level position at the company.
Herrera’s new responsibilities will place him at the front and center of Drew Estate’s blending team, which will allow him to channel his passion and energy into creating new blends and maintaining Drew Estate’s current signature blends.
Herrera’s talents were honed over the eight years of “on-the-job training”, running the El Titan de Bronze factory in the Little Havana neighborhood of Miami, Florida. His responsibilities at El Titan de Bronze included tobacco purchasing, production, blending and quality control.
Jonathan Drew, company co-founder, had this to say about Herrera:
“Authenticity is the key factor that originally attracted the DE shareholders to Willy. I personally know the challenges and skill set necessary to lead a premium cigar factory at all stages of development, fifteen employees to fifteen hundred. Willy has the main ingredients, passion, humility and confidence to achieve great results. It is important for me to clarify that Willy is not in charge of running La Gran Fabrica Drew Estate. His position is a newly created, specific role – built around his greatest talent, Master
Blender. We intend to challenge Willy in expanding his blending universe, from Liga Privada to Kentucky Fire Cured. This will not be easy for him. Willy will report directly to me, and I am not an easy person to work for. I am very demanding and require absolute excellence when it comes to creativity.”